ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
BRAND AMBASSADOR
Strategic Group, on behalf of Salt Point, is seeking a socially fluent, culturally connected Brand Ambassador to represent our premium canned cocktails with effortless style and genuine enthusiasm. The Brand Ambassador is someone who shares our passion for craftsmanship and cares deeply about quality in creating products and brands the right way. The ideal Brand Ambassador possesses a genuine love for flavor, with connection to the culinary/hospitality scene in their respective territory, also having a strong connection to the creative community and those who fuel the creativity of our communities. This person moves with ease among our target consumer group, between beach bonfires and boutique tastings, community events and quiet luxury. You don’t just show up—you set the tone.
In this role, the Brand Ambassador will serve as the primary marketing expert on behalf of E&J Gallo’s Salt Point Brand Team on the Salt Point Brand. They will build advocacy with influential key consumers and customers. They will develop and maintain positive relationships with key off premise accounts in their market, ensure high visibility for the brands, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe, centered around the target consumer journey. Our Brand Ambassadors will work collaboratively with our client’s local sales team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Advocacy & Experiential Marketing (30%):
•\tDevelop relationships and build affinity for the Salt Point Brand among influential consumers and customers
•\tIdentify and build relationships across diverse communities with key players—fitness lovers, creators, low-key luxury seekers, and everyone in between
•\tRepresent Salt Point at local events, tastings, and social activations, embodying the brand’s laid-back, elevated vibe
•\tBuild and foster relationships with brand-aligned community events and tastemakers to seed product and support samplings (examples – private chefs, curated event spaces, artists’ studios, dinner clubs, art shows, etc.)
•\tAct as a key partner in trade marketing efforts, supporting off premise activations at retailers like bottle shops, gourmet markets, and natural grocers that fit the Salt Point vibe
•\tCultivate strong relationships with store and bar staff and distributors, becoming the go-to presence for Salt Point in your territory
•\tShare product knowledge with natural charm, making every sip feel like a shared experience—not a pitch
•\tCreate relatable, brand-aligned content for social media to highlight fieldwork, community moments, and product love
•\tTrack local insights and provide feedback to the Salt Point marketing and sales teams to sharpen strategy and execution
•\tIdentify brand opportunities via non-traditional marketing initiatives
•\tSource on-brand opportunities for charity events and sample new consumers
•\tIdentify and build relationships with local tastemakers to earn endorsements / organic content creation
•\tCapture content of best-in-class retail execution, promotions, and community events to share on social channels
•\tDevelop engaging sampling initiatives that generate excitement and affinity for the brand
o\tSchedule programing in target accounts at the optimal time for target consumer engagement
o\tHelp plan and execute in-store tastings, merchandising initiatives, and seasonal retail pushes
o\tManage budget and associated activation costs
o\tLeverage programming and consumer demand to inspire trade
o\tExecute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly
Sales Support (70%):
•\tBuild and develop a key account list across a defined territory of “must win” accounts, driving off premise growth, focusing on targeting quality distribution
•\tSource sales leads and marketing opportunities with local hospitality accounts – boutique hotels, clubs, event spaces, small / independent theaters “non-premise”
•\tDemonstrate and understand of supplier brand strategies (marketing, promotion, and consumer engagement)
•\tExecute brand standards at industry leading levels
•\tApply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade enthusiasm
•\tFocus on merchandising accounts, securing brand features, programming, and visibility within the account universe
•\tCommunicate market conditions to the client regularly in an articulate efficient manner
•\tMaintain awareness of best practices, trends, and competitive brands
•\tExecute quality demos and tastings at key times to increase opportunity to engage with target consumers
•\tTrack, measure, record, and provide valuable insights on all sales support initiatives
•\tEnsure practices are compliant with all local, state, and federal regulatory statutes
•\tWork closely with local distributors partners to ensure all goals are met within the defined timeframe
REQUIREMENTS
Brand Ambassador must possess/demonstrate:
•\t1-3 years of beverage industry related experience
•\tB.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
•\tAbility to drive and maintain a valid driver’s license, and have a reliable vehicle
•\tProficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
•\tStrong time management skills, and ability to manage a budget effectively
•\tSelf-motivated with the ability to work efficiently remotely
•\tCreative abilities to develop programming opportunities
•\tAbility to thrive in a fast-paced, goal-oriented, dynamic environment
•\tComprehensive understanding of adult beverage practices and regulatory compliance
•\tMust be available to work a flexible schedule, including some nights and weekends as needed
•\tMust be able to lift at least 50lbs and stand for long periods of time
QUALIFICATIONS
•\tProven ability to connect with others through cultural fluency and natural charisma
•\tRelatable and culturally engrained with the target consumer audience in the territory
•\tExperience with grassroots marketing and understanding of retail rhythms
•\tComfortable being both customer-facing and trade-supporting
•\tOrganized, proactive, and creatively driven
•\tPassion for quality, craft, and community-driven brands
•\tStrong leadership, motivation, excellent and persuasive communication skills (written and verbal)
•\tExisting distributor, on premise, or retail account relationships are a plus
•\tExtensive knowledge of alcohol beverage industry
•\tSkilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
•\tExperience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
•\tKnowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s Vice President. Additionally, all roles are responsible to the Salt Point Brand Team and Gallo Business Development Manager in market.
The above description is intended to describe the general content of and requirements for the performance of the job of the Salt Point Brand Ambassador. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason. Qualified candidates should send RESUME & COVER LETTER to czibas@strategicgroup.tv
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